Expand sales from Germany to Austria and Switzerland and develop the Austrian and Swiss markets

PA private equity portfolio company for various market leading products in the consumer electronics, sports and bike industries


  • Took over the distribution rights for Austria and prepared the Swiss market

  • Negotiated and concluded a contract for replacing the former distributor’s stock, warranty obligations and service processing

  • Analysed and realigned the relevant sales channels and intermediaries

  • Established a powerful sales team through new hires and restructuring of the existing organisation

  • Reorganised from single to multi-brand sales and use of cross-selling potentials

  • Personally involved in discussions and negotiations with key customers

  • Implemented a multi-channel strategy


  • Successfully developed the international sales divisions
  • Handed over a functioning, international organisation to the permanent management
  • Increased sales and earnings by 18% through internationalisation


Frank Rammin
Marienstrasse 8
40764 Langenfeld

+49 (0) 172 / 977 0172