Expansion of sales and development of new markets

Mandate:
Expand sales from Germany to Austria and Switzerland and develop the Austrian and Swiss markets

Client:
PA private equity portfolio company for various market leading products in the consumer electronics, sports and bike industries

Measures:

Took over the distribution rights for Austria and prepared the Swiss market
Negotiated and concluded a contract for replacing the former distributor’s stock, warranty obligations and service processing
Analysed and realigned the relevant sales channels and intermediaries
Established a powerful sales team through new hires and restructuring of the existing organisation
Reorganised from single to multi-brand sales and use of cross-selling potentials
Personally involved in discussions and negotiations with key customers
Implemented a multi-channel strategy

Success:

Successfully developed the international sales divisions
Handed over a functioning, international organisation to the permanent management
Increased sales and earnings by 18% through internationalisation

Contact:

Frank Rammin
Marienstrasse 8
40764 Langenfeld
Deutschland