Mandate:
Expand sales from Germany to Austria and Switzerland and develop the Austrian and Swiss markets

Client:
PA private equity portfolio company for various market leading products in the consumer electronics, sports and bike industries

Measures:

  • Took over the distribution rights for Austria and prepared the Swiss market

  • Negotiated and concluded a contract for replacing the former distributor’s stock, warranty obligations and service processing

  • Analysed and realigned the relevant sales channels and intermediaries

  • Established a powerful sales team through new hires and restructuring of the existing organisation

  • Reorganised from single to multi-brand sales and use of cross-selling potentials

  • Personally involved in discussions and negotiations with key customers

  • Implemented a multi-channel strategy

Success:

  • Successfully developed the international sales divisions
  • Handed over a functioning, international organisation to the permanent management
  • Increased sales and earnings by 18% through internationalisation

Contact:

Frank Rammin
Marienstrasse 8
40764 Langenfeld
Deutschland

+49 (0) 172 / 977 0172
Frank.Rammin@via-momentum.com