Establishment of a mobile phones/smartphones and DECT division

Mandate:
AEstablishment of a mobile phones/smartphones and DECT division in Germany

Client:
A Japanese global player in consumer electronics and telecommunications

Measures:

Strategically positioned the brand as A-brand in the mobile phone segment
Acquired and developed sales channels for mobile network operators and consumer electronics service providers
Managed extensive marketing and PR measures in order to develop and establish the brand in the mobile communications market
Developed a sales and marketing organisation in Germany with 19 employees

Success:

As a result of the above measures, a market share of 19% in the occupied channels and a turnover of 52 million was achieved within 2.5 years.
The brand was established as an A-brand in the mobile segment.

Contact:

Frank Rammin
Marienstrasse 8
40764 Langenfeld
Deutschland