AEstablishment of a mobile phones/smartphones and DECT division in Germany

A Japanese global player in consumer electronics and telecommunications


  • Strategically positioned the brand as A-brand in the mobile phone segment

  • Acquired and developed sales channels for mobile network operators and consumer electronics service providers

  • Managed extensive marketing and PR measures in order to develop and establish the brand in the mobile communications market

  • Developed a sales and marketing organisation in Germany with 19 employees


  • As a result of the above measures, a market share of 19% in the occupied channels and a turnover of 52 million was achieved within 2.5 years.
  • The brand was established as an A-brand in the mobile segment.


Frank Rammin
Marienstrasse 8
40764 Langenfeld

+49 (0) 172 / 977 0172