Mandate:
Development of an international sales structure for mobile navigtion devices and Navigation Apps in EMEA

Client:
Consumer electronics, private equity portfolio company, with € 200 million in sales

Measures:

  • Established an international business development structure and allocated countries to business development managers (BDMs)

  • Developed, managed and motivated a 50-person sales organisation in EMEA

  • Developed and applied market entry studies depending on market size, development costs, business opportunities and profitability per country

  • Searched for and selected relevant sales channels and sales intermediaries

  • Searched for selected and recruited personnel in the respective countries in EMEA

  • Personally involved in discussions and negotiations with key customers

  • Developed the company into the stable number 2 in Europe

  • Was a key person in the M&A process

Success:

Increased market share 2008:

Germany

5.5%

EU

2%

Increased turnover 2008:

23 Mio. €

Increased market share 2011:

Germany

26,0%

EU

15,3%

Increased turnover 2011:

110 Mio. €

Contact:

Frank Rammin
Marienstrasse 8
40764 Langenfeld
Deutschland

+49 (0) 172 / 977 0172
Frank.Rammin@via-momentum.com