Mandate:
Act as Chairman of the Board of Management and CEO for Germany, Austria, Switzerland and the Benelux (the Central Cluster); improve earnings for the Group as a whole; successfully develop the multi-brand strategy

Client:
IAn international group, whose main segment is household appliances, on behalf of its subsidiaries in the Central Cluster (with € 1 billion in turnover and 2,500 employees)

Measures:

  • Increased sales thanks to improved sales activities and qualitative strengthening of sales teams in the retail and kitchen manufacturer segments

  • Reduced costs drastically through a significant reduction in the number of employees, without losing market share

  • Significantly improved co-operation between the brand sales teams in the country network

  • Developed a positive change management culture in the company with qualitative improvements in all sales and service areas

  • Exploited synergy potentials in the Central Cluster through close co-operation and mutual support

  • Achieved close and significantly improved co-operation between the headquarters and the production sites

  • Significantly strengthened and qualitatively improved the key AEG brand’s activities

Success:

  • Earnings improved significantly after just one year, and market share increased
  • Cost efficiency improved through ongoing restructuring measures
  • Successfully established the Central Cluster structure, making use of potential for synergy
  • Further developed and rigorously implemented the multi-brand strategy in the country network

Contact:

Egon Minar

Hubertusstrasse 22
80639 München

+151 229 10 747
egon.minar@via-momentum.com