Mandate:
Act as Chairman of the Board of Management and CEO for Germany, Austria, Switzerland and the Benelux (the Central Cluster); improve earnings for the Group as a whole; successfully develop the multi-brand strategy
Client:
IAn international group, whose main segment is household appliances, on behalf of its subsidiaries in the Central Cluster (with € 1 billion in turnover and 2,500 employees)
Measures:
Increased sales thanks to improved sales activities and qualitative strengthening of sales teams in the retail and kitchen manufacturer segments
Reduced costs drastically through a significant reduction in the number of employees, without losing market share
Significantly improved co-operation between the brand sales teams in the country network
Developed a positive change management culture in the company with qualitative improvements in all sales and service areas
Exploited synergy potentials in the Central Cluster through close co-operation and mutual support
Achieved close and significantly improved co-operation between the headquarters and the production sites
Significantly strengthened and qualitatively improved the key AEG brand’s activities
Success:
- Earnings improved significantly after just one year, and market share increased
- Cost efficiency improved through ongoing restructuring measures
- Successfully established the Central Cluster structure, making use of potential for synergy
- Further developed and rigorously implemented the multi-brand strategy in the country network
