As a leading software developer, the company is trying to transform itself from a digital cartography provider to a full-service provider in the navigation industry.

A company from the navigation industry


  • Corporate communication: developed strategic corporate positioning

  • International consulting: developed a brand concept for the European market and organised and managed the international PR team (in up to 9 European countries)

  • Classical PR: developed Q&A, press materials, photo materials, mailings, interview and article placements, and press conferences at trade fairs

  • B2B communication: arranged article placements in IT and trade magazines about brand and product expertise

  • Publications: conceived and implemented a multimedia newsletter that regularly informs retailers and employees about the company’s new products and features

  • Online: Social media: arranged a Facebook, Twitter, flickr, and multimedia news release

  • Evaluation: arranged media monitoring including specific media evaluation


  • International product communication for various product launches
  • Professional B2C and B2B communication simultaneously for 9 European countries
  • Built and strengthened the company’s visibility as a top-three manufacturer in the mobile navigation market
  • Positioned the company as a market and innovation leader
  • Placed employees as experts on the subject of mobile navigation


Joerg Hage

Am Roten Kreuz 19
40667 Meerbusch

+49 (0) 151 573 918 61