Mandate:
Open in Ukraine and develop a business model
Client:
A German retail chain
Measures:
Prepared a business case and presented it to the holding company’s management board
Opened and rented office space in Ukraine
Developed the first market in Odessa
Created a new in-store marketing concept (to be rolled out in all countries except Germany)
Developed a new sales concept, from market layout to marketing with vision and mission
Created a new personnel structure
Opened the first store in Odessa in 2009, at the height of the Credit Crisis
Consolidated purchasing and sales in the ultra-fresh sector (meat, sausage, cheese, fish, fruit & vegetables, and a hot counter)
Success:
- Achieved the highest number of customers ever at a retail chain store opening (over 15,000 registered sales transactions on the first day)
- Achieved positive EBIT and cash flow from the first month onwards
- Reduced marketing costs by dispensing with leaflet advertising
- Established a new sales concept that guarantees sustainable customer loyalty

Contact:
Christian Göpfert
Lilienweg 5
86368 Gersthofen
+49 (0)160 / 90216481
christian.goepfert@via-momentum.com