Open in Ukraine and develop a business model

A German retail chain


  • Prepared a business case and presented it to the holding company’s management board

  • Opened and rented office space in Ukraine

  • Developed the first market in Odessa

  • Created a new in-store marketing concept (to be rolled out in all countries except Germany)

  • Developed a new sales concept, from market layout to marketing with vision and mission

  • Created a new personnel structure

  • Opened the first store in Odessa in 2009, at the height of the Credit Crisis

  • Consolidated purchasing and sales in the ultra-fresh sector (meat, sausage, cheese, fish, fruit & vegetables, and a hot counter)


  • Achieved the highest number of customers ever at a retail chain store opening (over 15,000 registered sales transactions on the first day)
  • Achieved positive EBIT and cash flow from the first month onwards
  • Reduced marketing costs by dispensing with leaflet advertising
  • Established a new sales concept that guarantees sustainable customer loyalty


Christian Göpfert
Lilienweg 5
86368 Gersthofen

+49 (0)160 / 90216481