Mandate:
Setup distribution structures in TH, MY, SG and select local business partners to access new market
Client:
Mid-sized FMCG company (40 Mio. € sales revenues)
Measures:
Design a market entry concept
Identification of potential local business partners
Conduction of interviews and create a shortlist of candidates
Interviews with authorities and chambers
Setup business plan proposal and agree with selected business partners
Manage project progress
Support sponsor in contract negotiations
Consulting sponsor in location selection for stores
Determine entry sequences
Success:
- Process design completed
- Business plan agreed
- Partners identified and selected
- Locations selected
- Approval processes initiated
- Contract conditions negotiated
Contact:
Kai Droge
Emil-Kofler-Gasse 9
A-5020 Salzburg
Austria
+43 (0) 660 / 2889 255
kai.droge@via-momentum.com