Mandate:
Setup distribution structures in TH, MY, SG and select local business partners to access new market

Client:
Mid-sized FMCG company (40 Mio. € sales revenues)

Measures:

  • Design a market entry concept

  • Identification of potential local business partners

  • Conduction of interviews and create a shortlist of candidates

  • Interviews with authorities and chambers

  • Setup business plan proposal and agree with selected business partners

  • Manage project progress

  • Support sponsor in contract negotiations

  • Consulting sponsor in location selection for stores

  • Determine entry sequences

Success:

  • Process design completed
  • Business plan agreed
  • Partners identified and selected
  • Locations selected
  • Approval processes initiated
  • Contract conditions negotiated

Contact:

Kai Droge

Emil-Kofler-Gasse 9
A-5020 Salzburg
Austria

+43 (0) 660 / 2889 255
kai.droge@via-momentum.com