Mandate:
Increase sales performance, lower sales costs, and optimise the multi-channel strategy
Client:
Exclusive distributor of various market leading products in central Europe, and a manufacturer of action cams and drones
Measures:
Analysed the existing customer base
Classified customers according to actual and potential turnover
Intensive GFK market analysis
Reduced the field sales force from 19 to 12
Significantly reduced the number of accounts to be managed directly (only specified persons and potential customers)
C-dealer support via the internal sales team
Switched from numeric to weighted distribution
Introduced a CRM and sales management system
Optimised the online sales system in particular
Success:
- Achieved a 12% increase in revenue
- Significantly reduced headcount costs
- Achieved higher customer satisfaction among key customers due to the higher level of customer care
- Increased profits by adapting of the set of conditions to the trade

Contact:
Frank Rammin
Marienstrasse 8
40764 Langenfeld
Deutschland
+49 (0) 172 / 977 0172
Frank.Rammin@via-momentum.com