Increase sales performance, lower sales costs, and optimise the multi-channel strategy

Exclusive distributor of various market leading products in central Europe, and a manufacturer of action cams and drones


  • Analysed the existing customer base

  • Classified customers according to actual and potential turnover

  • Intensive GFK market analysis

  • Reduced the field sales force from 19 to 12

  • Significantly reduced the number of accounts to be managed directly (only specified persons and potential customers)

  • C-dealer support via the internal sales team

  • Switched from numeric to weighted distribution

  • Introduced a CRM and sales management system

  • Optimised the online sales system in particular


  • Achieved a 12% increase in revenue
  • Significantly reduced headcount costs
  • Achieved higher customer satisfaction among key customers due to the higher level of customer care
  • Increased profits by adapting of the set of conditions to the trade


Frank Rammin
Marienstrasse 8
40764 Langenfeld

+49 (0) 172 / 977 0172