Intensively analysed the market according to sales volume per price point, feature set per price point, and volume per sales channel

Intensively analysed the competition according to strengths and weaknesses in product and positioning

Identified strategic partners and sales channels

Rigorously restructured the sales organisation to weighted distribution in trading

Reallocated key positions in sales and intensively managed and motivated the workforce

Intensively influenced the product portfolio’s strategic orientation

Reduced the COGS ratio

Established strategic partnerships with key customers

Introduced a CRM system

Was a key person in the M&A process