Mandate:
Stabilise sales performance, improve the group’s results, take the sales team to the next level, and maintain a functioning production environment in Switzerland
Client:
Melitta Group, on behalf of Cafina AG, its subsidiary
Measures:
Identified further customer and sales potential, addressed new customer segments
Qualitatively improved the sales and marketing teams
Strengthened key account management
Introduced strict cost management in conjunction with commercial management
Ensured close co-ordination with the parent company
Strengthened the co-operation between Sales, Service and Internal Sales
Success:
- The group’s earnings improved as a result of strict cost controls
- The sales function and key account management were strengthened
- Sales procedures were reorganised and modernised
- Maintained functioning Swiss production and adherence to schedules (despite announced production closure)