Mandate:
Stabilise sales performance, improve the group’s results, take the sales team to the next level, and maintain a functioning production environment in Switzerland

Client:
Melitta Group, on behalf of Cafina AG, its subsidiary

Measures:

  • Identified further customer and sales potential, addressed new customer segments

  • Qualitatively improved the sales and marketing teams

  • Strengthened key account management

  • Introduced strict cost management in conjunction with commercial management

  • Ensured close co-ordination with the parent company

  • Strengthened the co-operation between Sales, Service and Internal Sales

Success:

  • The group’s earnings improved as a result of strict cost controls
  • The sales function and key account management were strengthened
  • Sales procedures were reorganised and modernised
  • Maintained functioning Swiss production and adherence to schedules (despite announced production closure)

Contact:

Egon Minar

Hubertusstrasse 22
80639 München

+151 229 10 747
egon.minar@via-momentum.com