Develop a new business model from stationary retail to an online-based strategy
Retail, franchise chain in the United Kingdom, private equity portfolio company, with 90 million turnover
Changed the central corporate strategy from offline to online
Conceived and implemented a digitalisation strategy
Developed a programme to close over 100 shops and introduced an online concept tailored to the target market (17-24 year olds)
Developed and implemented a comprehensive marketing concept to maintain visibility
Introduced a control-based profit centre model for the separate regions
Reorganised and expanded the contact centre with over 130 employees
- One year after the implementation of the digitalisation strategy, the business generated around 65% of its turnover through the new website.
- Changing the business model reduced fixed costs by more than 3 million.
- Market share increased by 3%
- All essential KPIs increased