Mandate:
Develop a strategic communication concept for rebranding and positioning an international corporation and positioning its reorientation with internal and external stakeholders
Client:
A market leader in utilities and manufacturing
Measures:
Developed target group specific communication materials
Produced the core messages
Conceived visual and textual content
Produced adaptions for international implementation in 6 languages
Identified relevant business and industry events worldwide
Placed speakers to raise awareness and convey key messages
Placed the topic in the business and trade media
Success:
- Achieved simultaneous international roll-out
- Achieved new positioning within 3 months, with high acceptance by stakeholders on the global market
Contact:
Joerg Hage
Am Roten Kreuz 19
40667 Meerbusch
+49 (0) 151 573 918 61
joerg.hage@via-momentum.com