Mandate:
Develop a strategic communication concept for rebranding and positioning an international corporation and positioning its reorientation with internal and external stakeholders

Client:
A market leader in utilities and manufacturing

Measures:

  • Developed target group specific communication materials

  • Produced the core messages

  • Conceived visual and textual content

  • Produced adaptions for international implementation in 6 languages

  • Identified relevant business and industry events worldwide

  • Placed speakers to raise awareness and convey key messages

  • Placed the topic in the business and trade media

Success:

  • Achieved simultaneous international roll-out
  • Achieved new positioning within 3 months, with high acceptance by stakeholders on the global market

Contact:

Joerg Hage

Am Roten Kreuz 19
40667 Meerbusch

+49 (0) 151 573 918 61
joerg.hage@via-momentum.com