Systematically reduced costs in the company by appointing a team to review all existing contracts, with direct reporting to the COO

Commissioned a customer survey with a SPIDER evaluation

Introduced competitive pricing together with strong observation of the company’s competitors

Developed and introduced a measurable customer-friendliness programme

Implemented a new in-store marketing concept

Developed and introduced a new personnel structure, and cut 15 management positions per store

Expanded regional product ranges to increase sales

Introduced an automatic ordering system in order to sustainably reduce inventory levels

Introduced measures to reduce the out-of-stock and out-of-shelves situations