Strategic positioning of an A-brand, leading to a massive increase in sales and earnings

Mandate:
Significantly increase sales and earnings and develop an A-brand

Client:
A private equity portfolio company, consumer electronics, with € 200 million in sales

Measures:

Intensively analysed the market according to sales volume per price point, feature set per price point, and volume per sales channel
Intensively analysed the competition according to strengths and weaknesses in product and positioning
Identified strategic partners and sales channels
Rigorously restructured the sales organisation to weighted distribution in trading
Reallocated key positions in sales and intensively managed and motivated the workforce
Intensively influenced the product portfolio’s strategic orientation
Reduced the COGS ratio
Established strategic partnerships with key customers
Introduced a CRM system
Was a key person in the M&A process

Success:

By applying the above measures, the company was able to establish itself as the stable number 2 in the market within a short period of time.

Increased market share 2008:

Germany

5.5%

Increased turnover 2008:

18 Mio. €

Increased market share 2011:

Germany

26,0%

Increased turnover 2011:

84 Mio. €

Contact:

Frank Rammin
Marienstrasse 8
40764 Langenfeld
Deutschland